2025 has been a year of sustained progress for the Costa da Morte Tourist Association (CMAT): more external projection, more cooperation between municipalities and the sector, and more tools to make our territory a better organized, more competitive and more recognizable destination throughout the year.
In this post we collect the main initiatives of the CMAT in 2025, with links to the news published on the web. And, at the same time, we value an increasingly decisive line of work: the digitization and internationalization of the destination, with a living and useful website in Galician, Spanish and English.
External projection and positioning of the destination
One of the key axes of 2025 has been to strengthen the presence of the Costa da Morte in strategic spaces for tourism promotion. Participation in FITUR has allowed us to project a clear message: we have a destination with its own personality, capable of exciting and offering authentic experiences 365 days a year.
At the same time, the CMAT has maintained institutional relations with relevant actors for the future of the destination, addressing issues that directly impact the tourist offer and the external perception of the Costa da Morte. The goal was to join alliances, consolidate projects and continue to open doors for the territory.
- The Costa da Morte seeks to cross borders at FITUR 2025
- The CMAT highlights in FITUR the immense tourist value of the Costa da Morte 365 days a year
- The CMAT meets with the president of the Parador network to share different aspects about the situation of the Parador de Costa da Morte
Tourism Quality and Continuous Improvement (SICTED)
By 2025, quality is back at the center. The work around SICTED represents something very concrete: professionalization, coordination and real commitment to the experience of those who visit us. When a destination works for quality, it gains trust, reputation and the ability to compete with solvency.
The delivery of diplomas and the opening of deadlines for memberships are not just formalities: they are visible steps of a shared strategy in which companies and entities are involved to raise standards, improve services and build a stronger Costa da Morte from within.
- SICTED 2025 diplomas awarded to companies and tourism entities on the Costa da Morte
- The deadline for applying for the adhesion of tourism companies and services to the SICTED of the Costa da Morte is open
Exchange of Good Practices and Shared Learning (Uribe)
A destiny that wants to grow with criteria also has to look outwards, learn and contrast. The exchange with Uribe was a very valuable initiative to observe management models, detect transferable practices and confirm that cooperation and planning make a difference when it comes to tourism.
This experience was a complete process, with technical visits and conclusions. An applied learning exercise that reinforces CMAT’s vision: to promote a cohesive destination of territory, services and storytelling; And do it with the best possible tools, also learning from those who are doing it well.
- CMAT will visit the Uribe destination for an exchange of good practices in tourism management
- Exchange of good tourism management practices between the Costa da Morte and Uribe
- The CMAT delves into the good practices of tourism management during its second day in Uribe
- Results of the exchange of good practices of the CMAT in the region of Uribe
Tools to Sell Your Destination Better: Web, Content and Innovation
By 2025, digitalization will also be a way to make a destination. The continuous improvement of the website, the enhancement of its own content and the promotion of tools such as the interactive map or the distribution of the tourist map are pieces of the same approach: to make it easier for the visitor to find useful, reliable and attractive information.
This job isn’t just about “having a website”: it’s about building an ecosystem of content and utility. And here there is a very important differentiating factor: everything that is published is done in Galician, Spanish and English, maintaining a clear strategy of internationalization without losing identity.
- CMAT and APTCM present the new tourism website and the digitization of the book “The Costa da Morte, confine of Europe”
- The new distribution of the tourist map of the Costa da Morte begins
- The interactive map of the Costa da Morte grows every week with new features
European Cooperation and Atlantic Sunset Project
Cooperation is also expected to play a key role in 2025. The participation in actions of the Atlantic Sunset project reinforces the idea that the Costa da Morte can lead and collaborate in cross-border initiatives, connecting heritage, landscape and tourism interpretation with other regions and countries.
This type of project generates visible results (such as new interpretative elements in the territory) and also strategic results: shared learning, collaboration networks and new opportunities to continue positioning the Costa da Morte with an international and coherent story.
- The Costa da Morte celebrated the Interreg Cooperation Day 2025 within the framework of the Atlantic Sunset project
- Atlantic Sunset: new interpretive table in Viana do Castelo
Astrotourism and Starlight leadership: a sky that is also a tourist product
2025 was especially relevant to continue consolidating the Costa da Morte as an astrotourism destination. Talking about our sky is talking about natural heritage, sustainability and the future: a line of work that connects with the protection of dark skies and with responsible and seasonalizing tourism.
From actions with media impact (such as the stamp dedicated to Punta Nariga) to the presence in international meetings and the definition of a shared roadmap, astrotourism confirms that the territory has the capacity to lead and differentiate itself with solid proposals.
- Correos launches a stamp dedicated to Punta Nariga, Costa da Morte Starlight
- The Costa da Morte strengthens its leadership in astrotourism at the VIII International Starlight Meeting (Soria)
- CMAT and the Astrotourism Association promote a roadmap to strengthen the Starlight Destination
New institutional stage at CMAT
Partnerships also move forward when they are organized, planned, and structured. In 2025, the CMAT began a new institutional phase, strengthening coordination and planning with the aim of continuing to professionalize and grow the destination.
This institutional dimension is, often, the least visible to the general public, but it is decisive: meetings, agreements, planning, dialogue with entities and decision-making to organize and promote tourism work in the territory.
- José Manuel López Varela, mayor of A Laracha, new president of CMAT
- The new Board of Directors of the CMAT holds its first meeting and defines the priorities
V Tourism Meeting: cohesion, pride and united sector
The Annual Tourism Meeting has already been consolidated as a fundamental space to bring together the sector, administrations and agents of the destination. In 2025, the fifth edition once again demonstrated that when the Costa da Morte comes together, things happen: ideas are born, priorities are aligned and the feeling of tourist community is strengthened.
In addition, the Meeting served to highlight talent and people: recognition, visibility and pride of belonging. A destination isn’t just a landscape. It’s also the people who support and support it.
- CMAT opens the deadline to submit applications for the V Meeting
- The CMAT will hold the V Tourism Meeting on November 11 at the Pazo de Villar de Francos
- Balance of the V Meeting and recognitions
- Marta Lado, III Ambassador of the Costa da Morte 2025
A New Year’s Eve with Identity: “The Coast of Death. Naturally unique”
We end 2025 with a milestone full of symbolism: the presentation of “The Costa da Morte. Naturally unique”, a publication that reinforces the story of the destination and serves as a tool of promotion and collective pride. Tourism is also important when it comes to who we are.
This type of initiative connects with what differentiates us most: identity, culture, memory and territory. And when that translates into useful, shareable materials, the destination gains long-term value.
The Web as a Driver of Digitalization and Internationalization: Blog, Interviews and Agenda
In addition to face-to-face and institutional actions, 2025 has also been a year of constant work on the destination’s official website, which has become a central tool to inform, inspire and help plan the trip. The publication in three languages (Galician, Spanish and English) reinforces the internationalization strategy and improves the reach of the Costa da Morte brand.
A clear example is the Agenda, which is becoming one of the most watched sections thanks to daily updates: over the course of the year, nearly 1,000 events were published in three languages. To this are added the Blog, as an SEO engine with timeless content, and the Interviews, which put a face and voice to the people of the Costa da Morte.
Shortcuts:
CMAT’s day-to-day life is also followed on social media
This post collects the most outstanding initiatives of 2025, but the continuous work of the CMAT (meetings of the directive, coordination with municipalities and sector, punctual actions, participation in events and news of the destination) can also be followed daily on our social networks, where we share content more immediately and closely.
Official CMAT profiles:
- Instagram · @visitacostadamorte
- Facebook · Visit the Costa da Morte
- YouTube · @visitacostadamorte
- TikTok · @visitacostadamorte
Closure: A 2025 of Goals Achieved… 2026 to add more
The balance of 2025 is very positive: more structure, more tools, more collaboration and more projection. Destiny advances when there is unity, vision and constancy, and this year has shown that the Costa da Morte can continue to grow without losing its essence.
We look to 2026 with ambition and responsibility: a lot of work ahead, new goals to meet and, above all, the same idea that brings us here: a more united, stronger and more prepared Costa da Morte to welcome the world.
