This year 2021, the CMAT (Costa da Morte Tourism Association), the entity that manages the promotion of the Costa da Morte geodestination, has carried ut two campaigns with professional tourism bloggers with collaboration of the Deputacion of A Coruña.
These two campaigns were carried out between the months of July and October 2021, with one campaign being more spaced out in time and the other of shorter duration and with great repercussion during those days. We can talk about two campaigns:
#CostaDaMorteEnFamilia
It took place over four weekends with four families with travel blogs and social networks as protagonists. The families were distributed throughout the municipalities of Costa da Morte and carried out active tourism activities combined with others linked to the history, gastronomy or traditions of the area.
Each family promoted their assigned municipalities through social networks (during and after the trip) and their blogs with the publication of an article (at least) after the trip.
The aim of this campaign is to motivate families, especially Galician families, to visit the different municipalities of Costa da Morte with their children. To position Costa da Morte as a perfect destination for family trips, with accommodation options and activities suitable for different ages. To show the patrimonial, natural and cultural diversity that make up the different municipalities, and to promote the tourist companies that are part of the CMAT.
#OCamiñoContinua
It took place from 12 to 22 September 2021 with five bloggers specialised in travel as protagonists. During the whole trip they participated actively, showing both the participants and the public a lot of interest in everything related to both the Fisterra-Muxía Way and the contents of other municipalities of Costa da Morte.
These five participating bloggers have about 50.000 followers only on Instagram. They also count on other social networks such as Twitter, Facebook, with more than 46.000 followers, or their own blogs, where they generate more than 50.000 monthly visits.
The aim of this campaign is to let the public know a small part of everything they can find in Costa da Morte, and ideas to do the Camino Fisterra-Muxía enjoying all that the destination offers. Between all of them, quality content is generated in the social networks, transmitting the message of the campaign, showing Costa da Morte in a dynamic and positive way.
Results
For both campaigns, specific designs have been created for their correct dissemination, as well as publications on social networks both by bloggers and CMAT accounts. In addition, relevant information about the campaigns was published in the press and an event was held after the #OCamiñoContinua campaign.
During these months (July – October 2021) that the campaigns have been held, the results have been positive for CMAT’s networks:
- On Instagram 176 followers have increased, impressions have increased by 2,000% and profile visits are 1,913.
- On Twitter, 42 followers have increased, which is very relevant as it is the social network where it is most difficult to get new followers. The reach of the account in these months has been almost 5,000,000 people, plus the almost 3,000,000 reached by bloggers, which means a reach of almost 8,000,000 users.
- On Facebook, the number of followers has increased by 164 and the number of visits to the page has increased by 980 during this period.
If you want to consult all the campaign data, you can download the full report here.
