Costa da Morte took centre stage this Thursday at FITUR with the official presentation of its campaign \u201cCOSTA DA MORTE: WHERE THE LAND SPEAKS AND THE SKY RESPONDS\u201d, at an event that brought together institutional representatives and tourism professionals at the Galicia stand.<\/p>\n\n\n\n
The presentation was led by Jos\u00e9 Manuel L\u00f3pez, president of the Costa da Morte Asociaci\u00f3n Tur\u00edstica (CMAT), who welcomed attendees and highlighted the geodestination as a truly authentic territory with a strong sense of identity\u2014one with its own way of understanding tourism and a clear commitment to a sustainable model that is consistent with what Costa da Morte is: \u201cWe are committed to a respectful and sustainable tourism model, where landscape, heritage and people go hand in hand.\u201d<\/p>\n\n\n\n
In his speech, the CMAT president stressed that this identity is not an abstract concept, but something built every day through people\u2019s relationship with the land, its history, its culture, and the way its communities live and express themselves. An identity that can be felt in the power of the landscape, its heritage, its seafaring tradition, its gastronomy, its hospitality, and also in the way people speak about and narrate the territory.<\/p>\n\n\n\n
In this context, he underscored the campaign as a commitment to showing Costa da Morte as it truly is\u2014without make-up or artifice\u2014through a distinctive story within both the Galician and national tourism landscape. The main video screened during the presentation is an audiovisual piece that travels through emblematic locations across Costa da Morte and portrays the territory through an honest, close-up lens: the strength of its scenery, its natural and heritage diversity and, above all, the real voices of its people. The video features contributions from local residents and professionals linked to the area, such as journalists Josi\u00f1o Mira and Fran Rodr\u00edguez; Tania, a cultural officer in Zas; and Virxina, from the Costa da Morte Astrotourism Association. Their voices bring authenticity and reinforce the idea that cultural identity also lives in the way people speak, feel and inhabit the territory.<\/p>\n\n\n\n